The EU ECGT Directive: Supporting the Commercial Guarantee of Durability Label

EU Directive 2024/825 and Commission Implementing Regulation (EU) 2025/1960 require eBay to enable sellers to display a Commercial Guarantee of Durability (GARAN) label on eligible product listings offered by business sellers targeting EU consumers. Starting September 27, 2026, eBay will show this label when a seller provides three specific data fields on their listing: a Durability Guarantee duration, a brand name, and a model identifier.

To support this regulation, eBay has added one new item aspect — Durability Guarantee — to eligible categories. The getItemAspectsForCategory and fetchItemAspects methods of the Taxonomy API will start returning this aspect for the affected leaf categories around September 24, 2026. Be aware that aspect names and values are localized for the default language of the eBay marketplace, and "Durability Guarantee" will be translated into other languages on other eBay marketplaces.

No schema changes are being made to any APIs. Developers will use the ItemSpecifics container in the Trading API and the product.aspects array in the Inventory API to add this new aspect to new or existing listings.

What's changing?

eBay has added a new aspect called Durability Guarantee to eligible leaf categories. This aspect accepts an integer value (3 to 99) representing the number of years of commercial guarantee offered by the producer.

The GARAN label is displayed on a listing only when all three of the following aspect name-value pairs are present on the listing:

• Durability Guarantee — an integer from 3 to 99 (in years)
• Brand — the product brand
• Model — the product model name or number

If any one of these three aspect name-value pairs is missing, the GARAN label will not be shown on the listing.

Note: Durability Guarantee is a voluntary field. Brand and Model aspects may be required for many categories regardless of whether Durability Guarantee is present. A seller should only provide the Durability Guarantee value if the producer genuinely offers a commercial guarantee of durability covering the entire product, free of charge, for more than 2 years.

How to discover the Durability Guarantee aspect

Use the Taxonomy API to check whether the Durability Guarantee aspect is available for the target site and leaf category. Both methods return the same aspect data — use whichever fits your workflow:

• Taxonomy API — fetchItemAspects: Asynchronously retrieves aspects for every leaf category on a marketplace and returns a large file. Use this to bulk-check aspect availability across all categories for a marketplace.
• Taxonomy API — getItemAspectsForCategory: Returns aspects for a single leaf category on the marketplace. Use this for targeted, per-category lookups.

For both methods, look for the aspect in the localizedAspectName field of the response. For example, here is what a Model aspect entry looks like:

{
  "localizedAspectName": "Model",
  "aspectConstraint": {
    "aspectDataType": "STRING",
    "itemToAspectCardinality": "SINGLE",
    "aspectMode": "FREE_TEXT",
    "aspectRequired": true,
    "aspectUsage": "RECOMMENDED",
    "aspectEnabledForVariations": true,
    "aspectApplicableTo": [
      "PRODUCT"
    ]
  }
}

The aspect will appear in the response for eligible categories. Query the relevant site and leaf category to determine applicability.

Note: The Durability Guarantee aspect is being added to the Taxonomy API and will be supported by the Trading and Inventory APIs around September 24, 2026. If you do not see it yet when calling these methods, check again closer to that date.

What this means for your integration

• Use the Taxonomy API to identify eligible leaf categories before submitting listings
• Durability Guarantee is a voluntary aspect — only submit it when the producer genuinely offers a qualifying guarantee
• No schema changes are being made to any APIs
• The Durability Guarantee aspect is added to listings just like every other aspect, through the ItemSpecifics container of the Trading API and the product.aspects array of the Inventory API

Inventory REST API example

{
  "product": {
    "aspects": {
      "Durability Guarantee": ["5"],
      "Brand": ["ExampleBrand GmbH"],
      "Model": ["XB-2000"]
    }
  }
}

Trading API example (ItemSpecifics)

<ItemSpecifics>
  <NameValueList>
    <Name>Durability Guarantee</Name>
    <Value>5</Value>
  </NameValueList>
  <NameValueList>
    <Name>Brand</Name>
    <Value>ExampleBrand GmbH</Value>
  </NameValueList>
  <NameValueList>
    <Name>Model</Name>
    <Value>XB-2000</Value>
  </NameValueList>
</ItemSpecifics>

Why this matters

Supporting the EU ECGT Directive helps:

• Build buyer trust by clearly communicating product guarantees
• Support business sellers in meeting their regulatory obligations under EU law

Key dates to know

• Around September 24, 2026: APIs ready
  • The Taxonomy API methods (fetchItemAspects and getItemAspectsForCategory) will begin returning the Durability Guarantee aspect for eligible leaf categories
  • The Trading API and Inventory API will begin accepting the Durability Guarantee aspect on new and existing listings. For listings created or updated through the APIs with the new Durability Guarantee, the GARAN label will automatically become visible on the listings once the label is enabled on Sept. 27.
• September 27, 2026: New requirements take effect
  • EU Directive 2024/825 and Commission Implementing Regulation (EU) 2025/1960 become enforceable
  • The GARAN label becomes visible on eligible UI listings where all three aspects are present
  • Listings missing any of the three aspects will not display the label

Next steps

1. Review your categories and check whether the Durability Guarantee aspect applies using fetchItemAspects or getItemAspectsForCategory from the Taxonomy API (available around September 24, 2026)
2. Work with your seller clients to collect the three aspects needed to display the GARAN label (Durability Guarantee, brand name, and model identifier) where applicable
3. Update your listing workflows to pass the Durability Guarantee aspect via the Trading API or Inventory API
4. Test your listings in an eligible leaf category after September 24, 2026 to confirm the aspect is accepted and the label appears as expected by the September 27 effective date

We'll continue to share updates as the implementation date approaches. If you have questions, please reach out to Developer Technical Support.

Regulatory reference: EU Directive 2024/825 | Commission Implementing Regulation (EU) 2025/1960